Download "Aligning Trade Show Leads With Your CRM" and remove the lead log jam!
Collecting leads at trade shows with the right sales questions is critical, but even the best lead form will not deliver results unless the data is matched up to the structure of your CRM. Leads that aren't "CRM-Ready" create data log jams, slowing the delivery time to reps and negatively impacting your ROI. Download this four page white paper and you'll learn:
What's different about questions asked at trade shows compared to the sales questions in your CRM
The two types of "leads" you collect and how the CRM views them differently
Five steps to matching trade show leads with your CRM
How to create a CRM-ready export once and use it all year